Selected work
Case studies from Amazon, Ola and Punchh, from research through to what shipped. Tiles without a link are write-ups still to come.
Alexa Smart Basket for groceries
A personalised grocery basket that cut weekly cart building from 30–60 minutes to seconds, with one-tap bulk add and AI-led recommendations.
Amazon · 2024
Feet on Street app
A field-sales app for Amazon Distribution, designed from scratch: beat plans, collections, invoice reconciliation and OTP-confirmed reporting. Orders up 20%.
Amazon Distribution · 2020
Ola Outstation
Intercity cab travel with upfront pricing and a transparent booking flow, from user research through MVP to the single-page booking that followed.
Ola · 2017
Ola Shuttle
A bus commute product for India's cities: route discovery, live tracking, passes and a guaranteed seat. Research, MVP, on-ground usability testing and v2.
Ola · 2016
Punchh website redesign
Brand and website overhaul for Punchh, taken from wireframes to a hand-coded responsive site in HAML, Sass and Rails.
Punchh · 2013
Alexa's conversational UX
Design foundation enabling natural voice interactions with Alexa. Combines voice interface, contextual understanding, and multimodal feedback for seamless, human-like conversations.
Amazon · 2023 · Case study coming soon
Bazaar Seller Experience
Empowering small business owners with an intuitive platform to manage storefronts, inventory, and orders. Simplifies the entire selling journey from onboarding to fulfillment.
Amazon · 2023 · Case study coming soon
Gen AI image generation tool for Sellers
AI-powered tool enabling sellers to create professional product images instantly. Eliminates the need for photo shoots, making product presentation accessible and scalable for small businesses.
Amazon · 2024 · Case study coming soon
Improving Alexa's onboarding on the shopping app
Redesigned onboarding flow with contextual guidance and interactive prompts. Reduced drop-offs and increased feature adoption among first-time users.
Amazon · 2022 · Case study coming soon