Why mature teams treat design intake as a boardroom conversation
Intake and prioritization connect design to strategy. Here’s how mature teams run design like a disciplined, strategic function — not a reactive request queue.
On Design, Leadership and AI
All of my long-form thoughts on design, leadership, AI, and more, collected in chronological order.
The invisible architecture of good design: behind-the-scenes practices at Setu and Fave (Pine Labs)
How disciplined, behind-the-scenes design practices raise quality, reduce churn, and align teams around customer outcomes.
5 Solid Steps to Understanding Usability Testing
A practical, step-by-step guide to running effective usability tests and building intuitive, user-centered products.